Key Tasks:
Created the campaign's complete key visual from scratch—spanning the concept and visual insight to the final artwork.
Ensured the readiness of assets for all key touchpoints: POS materials, outdoor advertising, web, and in-app channels.
The design was approved on the first attempt and rolled out across the nationwide store network.
The campaign became part of a broader ecosystem activation (the collaboration subsequently continued with Samokat).
Ensured the readiness of assets for all key touchpoints: POS materials, outdoor advertising, web, and in-app channels.
The design was approved on the first attempt and rolled out across the nationwide store network.
The campaign became part of a broader ecosystem activation (the collaboration subsequently continued with Samokat).
Bullet Point:
Developed Key Visuals for a marketing campaign collaboration for top 5 retail chains (30k+ stores) and Genshin Impact used for POS-materials, outdoor, web and in-app design.
prdusser
Key Visual & 360
° Promo Campaign
| Federal Retail Collab
° Promo Campaign
| Federal Retail Collab
